He released his own children’s book titled Little Shaq.on at 12:21pm PDT Branding Is KeyĪlong with lending his name and image to a variety of well-known businesses, Shaq also puts his name to his own personalised products. Interrupting your feed to bring you a very FUN announcement: The #ChooseFun WaterWorks on #CarnivalPanorama is going to be very, very, very very, very FUN! #CarnivalPartnerĪ post shared by DR. He’s appeared in commercials representing Pepsi, Bonanza, Nestle Crunch and Reebok.Big Candy Bar and Buick automaker all part of the NBA legend’s sizeable endorsements. Shaq also favours products that emphasise size, with Monster Speakers, Mr.He’s the face of global cruise line Carnival Cruises, and has appeared in commercials and advertising programs for The General auto insurance, fast food company Taco Bell, and Vitamin Water.Not only does O’Neal own a number of businesses, but he’s not afraid to put his mug on anything that can help increase his brand. Excited to work with Papa John’s team members and customers – more here: /c5uj5BRuQ1- SHAQ MaEndorsements = Bank Time for a pizza party! I’m excited to join as a member of the Board of Directors and investor in 9 stores in #Atlanta. Shaq recently joined Papa John’s board of directors and is set to invest in nine stores as well as earn US$8.25 million for a three-year endorsement deal.

He owns 17 Auntie Anne’s, one Krispy Kreme franchise in Atlanta and a Big Chicken restaurant in Las Vegas.He once owned 155 Five Guys Restaurants, almost 10% of the company’s entire portfolio.The big man has a big appetite, so it’s no surprise he owns a number of different restaurant franchises across America. He also has shares in Apple and San Francisco startup Loyal3, an online stockbroking firm.When Amazon acquired Ring for over US$1 billion, O’Neal pocketed a tidy little profit. A fan of Ring, a doorbell camera home security system, Shaq tracked down the inventor and bought into the business.He invested in Google pre-IPO (through a chance encounter at an LA hotel – an epic story in itself).Shaq has an eye for a good investment and got in early on some of the biggest tech companies in the world. Below is a breakdown of the smart assets that contribute to Shaquille O’Neal’s net worth. Since his retirement, the big man has invested his cash in everything from tech companies to high-end real estate, subsequently amassing a fortune worth an estimated US$400 million. Most people think of Shaquille O’Neal as a four-time NBA champion who now works as a pundit, but there’s much more to the giant baller than a legendary career and guest appearances in mosh pits at the Tomorrowland music festival.īehind the comedic sports personality is an astute businessman and that credits Amazon CEO Jeff Bezos’ investment strategy to his tremendous post-career wealth growth.

Shaq in a mosh pit meme